Honey Drops

I had the pleasure of developing the full visual identity and packaging system for Honey Drops, a brand built around the wellness benefits of functional mushrooms. From the start, the client envisioned a look that felt lively, funky, and unmistakably bold — something that would stand out on a crowded shelf while capturing the playful spirit behind their products. To bring that vision to life, I explored vibrant color palettes, expressive typography, and organic graphic elements inspired by the natural forms of mushrooms themselves. The result is a visual identity that feels fresh and full of personality, balancing the brand’s energetic aesthetic with a sense of craft and intention. Each package is designed to spark curiosity, reflect the product’s unique benefits, and create a memorable experience from the moment it’s in someone’s hands.